Healthcare Professionals are not the only ones confused with all the challenges we are experiencing. Our customers are facing quite a learning curve and barely any time to catch-up so rather than becoming part of their frustrations consider the following ideas: 1. Communicate with them. Spent a little more time explaining their situation. a. Explain why a follow-up is needed; b. Provide options to their treatment; c. Facilitate telephone numbers and point of contacts; d. Remind them of appointments; e. Have a person capable of explaining the financials (cash and insurance) to them; 2. Respect their time. Don’t make them wait excessively and if so be proactive and offer them options. 3. Treat them the way you will like to be treated. 4. Remember: they are your CUSTOMERS!!